In the United States, as many as one in four Internet users has encountered security problems when shopping online; in the United Kingdom, this figure is almost one in five. In Germany, one in every six Internet users (16.5%) reports to have experienced cyber crime.
According to Forrester Research, more than three quarters of marketing decision-makers believe that their digital customer communications could run more smoothly. Oracle has now enhanced the Marketing Cloud with several new features in order to provide a better customer experience and increased sales figures.
Industry 4.0, digital transformation and growing pressure to get a lead over the competition when it comes to technology – companies face considerable challenges today. Does their management require a special executive board position, a “Chief Digital Officer”? In practise, the CDO has hardly gained acceptance.