Online retail: Users are aware of the dangers of online shopping 3. December 2015 by Ralph Novak In the United States, as many as one in four Internet users has encountered security problems when shopping online; in the United Kingdom, this figure is almost one in five. In Germany, one in every six Internet users (16.5%) reports to have experienced cyber crime.
Future farming: Cloud computing reaches agriculture 28. November 2015 by Ralph Novak The term “swarm intelligence” is now known to many people, while “herd management” is not (yet). That is likely to change considerably in the future, as cloud computing and agricultural technology are expected to grow together.
Fog computing: The Internet of Things anticipates local patches of fog 28. November 2015 by Ralph Novak Not every application is ideally carried out centrally via the cloud. Direct data processing is often more suitable. This is especially true when time is of the essence and the results need to be distributed quickly. Such local solutions are summarised by the generic term of fog computing.
Internet of Things: The Internet of Things is becoming a service business 6. April 202125. November 2015 by Ralph Novak In 2016, it is predicted that around 6.4 billion linked devices will be in use, up 30% from 2015.
Customer Experience: Oracle optimises its Marketing Cloud 25. November 2015 by Ralph Novak According to Forrester Research, more than three quarters of marketing decision-makers believe that their digital customer communications could run more smoothly. Oracle has now enhanced the Marketing Cloud with several new features in order to provide a better customer experience and increased sales figures.
Christmas business: In 2016, the smartphone sends the presents under the tree 25. November 2015 by Ralph Novak While the digital transformation seems to be affecting every industry, particularly rapid changes are affecting the retail sector. One group of customers is almost completely responsible for this: Generation Y.
Data storage: Users are switching to cloud storage 25. November 2015 by Ralph Novak The sales figures for Personal and Entry-Level Storage (PELS) in the third quarter of 2015 have experienced a global decrease of 13.4% compared to the same quarter of the previous year, down to 16.7 million devices.
Digital transition: What happened to the Chief Digital Officer? 24. November 2015 by Ralph Novak Industry 4.0, digital transformation and growing pressure to get a lead over the competition when it comes to technology – companies face considerable challenges today. Does their management require a special executive board position, a “Chief Digital Officer”? In practise, the CDO has hardly gained acceptance.
Smart data: Big data and what can be done with it 24. November 2015 by Ralph Novak Although the tools are available, in many companies it is still not clear what kind of application options the systematic analysis of large data sets offers. Big data is the raw material; only analysis and intelligent selection provide smart data.
Digitisation: Today’s training must provide for tomorrow’s specialists 23. November 2015 by Ralph Novak Cloud technologies and big data, networking and Industry 4.0 – the economy is currently undergoing a process of profound change. Many companies, especially SMEs, are demanding that training for young people should be geared more closely to the requirements of the digital transformation.
