Poor customer service has always and everywhere led to a damaged image. As was demonstrated by a survey conducted by the internet provider Easynet, German customers are particular sensitive in this respect. If there are problems with their service providers, 55% of Germans will inform their colleagues about these problems.
Three thirds of German companies questioned complain directly to their service provider about poor customer service. More than fifty percent let off steam to their colleagues. In addition, however, the problems are communicated to outsiders: More than one quarter of those asked inform other customers of the service provider in question, partners from their line of business, business partners and friends about insufficient services. 