Use of data: Big data has not yet arrived in marketing 9. September 2015 by Ralph Novak The consulting firm Millward Brown has carried out a second investigation into digital marketing. For the 2015 study, ‘Getting Digital Right’, analysts surveyed 400 workers in marketing for their assessment of how data available today through the advent of smartphones, tablets, smart TVs, wearables and other networked devices is being exploited.
Contemporary work: Video is changing the office workplace 9. September 2015 by Ralph Novak Modern technologies such as video conferencing – whether mobile, desktop or in conference rooms – are a key driver of more efficient cooperation in the office. This at least emerges from a study by Sir Cary Cooper, Professor of Organisational Psychology and Health at the Manchester Business School.
Cloud Services: External services remain in demand 9. September 2015 by Ralph Novak The outsourcing of IT services is still on the wish list of companies. This is what emerged from a recent IDC study published by Cisco. The companies outsourcing IT not only aim at efficiency and cost reduction, but see external service providers as a platform for promoting innovation, growth and digital transformation.
Cloud computing: German SMEs bring up the rear in the cloud 3. September 2015 by Ralph Novak When it comes to the use of business applications from the cloud, Germany comes in last place internationally. This was the finding of the Cloud Barometer 2015 study conducted by the Dutch market research institute Pb7 on behalf of the German software company Exact.
Data transfer: Online videos require rapid increase in quality 3. September 2015 by Ralph Novak Moving images are playing an ever-greater role on the Web. According to estimates from Cisco, the share of videos in Internet data traffic is expected to increase to 80% by 2018. Companies wanting to communicate through the use of videos therefore need to provide fast loading times, high performance and easy scalability – for both …
Mobile apps: Developers lag behind developments 3. September 2015 by Ralph Novak Limited resources, a lack of processes and ever-changing technologies and practices are delaying the development of mobile apps. Although the interest of end users and companies in mobile apps continues to grow, development is lagging behind demand. This was the finding of the 2015 State of Mobility Global Developer Survey conducted by Telerik, a company …
E-Commerce: Business is going digital 25. August 2015 by Ralph Novak According to IT consulting company IDC’s current study ‘Digitally Transforming Retail Businesses’, West European businesses are currently experiencing an enormous investment wave in the field of digital equipment. Nearly two thirds of businesses questioned have already taken on a massive expansion of their data-driven business models or are about to do so.
Mobile Business: Apple iOS is losing market share in the enterprise field 25. August 2015 by Ralph Novak To date, mobile devices with Apple iOS have dominated as the operating system for businesses. Not much has changed in this regard in 2015 except that Android is clearly catching up. This has been shown by figures from Good Technology, a company that is active in the area of enterprise mobility management and offers business …
Cloud Computing: Infrastructure as a service is clearly increasing 25. August 2015 by Ralph Novak The European market for cloud services for small and medium-sized enterprises (SMEs) is set to grow about 17% per year over the next three years: from 18.9 to 30.1 billion euros. The strongest increase will be for Infrastructure as a Service (IaaS), which is predicted to grow from 7.6 to 11.6 billion euros according to …
Operating systems: Parallels Desktop 11 brings Windows 10 to Mac 25. August 2015 by Ralph Novak Currently, Windows 10 (Microsoft) and OS X EI Capitan (Apple) are entering the market. Companies, developers and consumers can install both operating systems on a Macintosh, even side-by-side, if they upgrade to Parallels Desktop version 11.
