Western brands popular among Chinese middle class 25. November 2008 by Thomas Jannot Along with the wellbeing of the Chinese people their brand awareness is increasing as well. This provides opportunities for conquering new markets to brand name products from the West. In particular manufacturers of niche products and niche brands are very popular among the Chinese middle class. In particular young Chinese people are keen on trying …
Golf-V-Story available as marketing case study for free 21. November 2008 by Thomas Jannot Not only to students of marketing, but also to marketers in companies of any size the “Volkswagen Golf V case study” might be a genuine gem given that it provides a very good example from practice for successful marketing. This study is now available free of charge over the internet from the Gabler publishing house. …
Investors looking for new targets 21. November 2008 by Thomas Jannot Focal points of global investors are shifting. Africa and South America are becoming more and more attractive to them. According to a study by IBM called “Global Location Trends”, Germany is also increasingly attracting investors. With regard to jobs which were created as a result of foreign investments, Germany ranks eighth in Europe. At a …
Number of employees rising in processing industry 20. November 2008 by Thomas Jannot The number of employees working in the German processing industry is still rising. According to the Federal Statistical Office, businesses with at least 50 employees provided work to about 5.4 million people as of end of September. This is an increase by 122,300 people or 2.3% as compared to September 2007. Most important employers were …
Financial crisis does not affect tourism as severely as expected 20. November 2008 by Thomas Jannot The worldwide financial crisis in some cases led to massive losses for hotels and airlines. However, the prospects for next year are not as bleak as many people feared. This is confirmed by a Deloitte study called “Hospitality Vision – European Performance Review”. According to this study, many hotel chains plan to invest and expand. …
10 percent less turnover with Christmas presents expected this year 18. November 2008 by Thomas Jannot This year Germans plan to spend on average 221 Euros (per capita) on Christmas presents which is 10% less than last year (246 Euros). Most money is to be spent on vouchers, clothing and books. This is the finding of a study by the Ernst & Young consultancy firm in the course of which 2000 …
GDP of EU shrinking 18. November 2008 by Thomas Jannot It is expected that in the third quarter 2008 GDP in both the Eurozone (EZ15) and EU27 decreased by 0.2%. In the second quarter this year GDP had fallen by 0.2% in the Eurozone and remained unchanged in the EU27.
Inflation rate in Europe down 17. November 2008 by Thomas Jannot Inflation is falling not only in Germany, but in Europe as a whole. Thus, the annual inflation rate in the Eurozone (EZ15) amounted to 3.2 % in October following 3.6% in September. In October 2007 inflation stood at 2.6%. In the EU27 the inflation rate amounted to 3.7% in October following 4.2% in September and …
Wage unit costs 7% lower in countries outside Germany 17. November 2008 by Thomas Jannot Since the start of the new millennium wage unit costs fell by on average 2% each year. Only in Taiwan and Japan costs fell even more. There are to main reasons to this development: on the one hand labour costs per hour increased by just 2.2% per year in the German industry in the period …
Moderate growth of purchasing power in Western Europe 14. November 2008 by Thomas Jannot European consumers have in total eight billion Euros of purchasing power at their disposal. Transfer payments by the state such as unemployment benefits, family allowances or pensions are included in the before-mentioned amount of money. Thus, purchasing power amounts to on average 12,500 Euros on a per capita basis.