Business risks: Fear of cyber crime is on the rise 26. March 2015 by Ralph Novak Cyber crime, spyware and data misuse are the greatest risks facing companies in 2015. This opinion is shared by 17 % of all globally active corporate groups as well as risk advisers, underwriters, managers and claims representatives surveyed for the annual Allianz Risk Barometer.
Big data analytics: Social cloud obtains data from social media 26. March 2015 by Ralph Novak The term is deceptive. Big data doesn’t only refer to large volumes of data, but also in particular to different types of data and unstructured data, e.g. from the social web.
ITK market: Ultra-mobiles keep PC sales on course 26. March 2015 by Ralph Novak The Gartner Institute for Market Research expects sales revenue on the global PC market to drop slightly this year for the first time since 2010.
Big data: Customer intelligence draws feedback from all channels 26. March 2015 by Ralph Novak The majority of companies are still unable to methodically organise unstructured customer data to gain more information from it. And yet compact analysis instruments already exist; with their help, medium-sized companies are able to evaluate direct and indirect feedback through all sales channels and precisely identify customer requirements.
B2B marketing: Good datasets make for a successful sales approach 26. March 2015 by Ralph Novak Customer data is the foundation of every business. That is why Oracle Data as a Service for Marketing has now been enhanced by an extensive B2B database.
IT security: the security of strong passwords is deceptive 24. March 2015 by Ralph Novak Hackers mostly penetrate networks that are easy to infiltrate. And the easiest access is still via the password.
Digital disruption: SMEs are coming under pressure to digitise 24. March 2015 by Ralph Novak The reluctance of SMEs to take steps towards digitisation has often been lamented. Now the warnings are becoming even more insistent.
Programming languages: Python leading, Java falling 24. March 2015 by Ralph Novak Python was the most popular programming language in the world for the fourth year in a row last year.
Business performance: budget constraints impede the IT department 24. March 2015 by Ralph Novak New technologies are critical to ensuring long-term company success. This was what was indicated by 95% of IT decision-makers who participated in a survey held by Solarwinds.
Business intelligence: outdated privacy protection puts the brakes on business analysis 24. March 2015 by Ralph Novak Business intelligence has reached the level of SMEs. Outdated privacy protection laws and the lack of skilled professionals, however, often prevent a successful BI strategy.