E-commerce: Smartphone most popular device for mobile shopping 15. April 2015 by Ralph Novak Around 34% of all online purchases are made on mobile devices, and this figure is expected to rise to 40% by the end of 2015. Mobile purchases appear to be particularly popular in Japan and South Korea, with both countries recording a figure of over 50%. Recording just 29% in mobile transactions, the US, on …
Cross-channel marketing: Web analysis facilitates targeted customer communications 15. April 2015 by Ralph Novak To merge data from different sources more effectively, Oracle is adding new features to its Data Management Platform (DMP) within the Oracle Marketing Cloud.
Hybrid clouds: Fujitsu servers use Oracle Solaris 15. April 2015 by Ralph Novak Fujitsu will in future be equipping its M10 series servers with Oracle Solaris 11.2. The Unix operating system is designed for business-critical tasks and brings with it complete enterprise distribution of the free cloud software OpenStack.
Cross-channel marketing: Oracle ID Graph consolidates customer data 15. April 2015 by Ralph Novak As most consumers only access online and offline buying after switching channels, the Oracle Marketing Cloud now consolidates customer behaviour and enables real-time interaction across channels.
Marketing: Customer profiles make the brand experience a personal experience 15. April 2015 by Ralph Novak A big challenge in modern marketing is the huge volumes of data on online and offline customer behaviour stored in different systems. To increase conversion rates, Oracle has now linked the Oracle Marketing Cloud with Oracle Commerce and Oracle WebCenter Sites.
Cloud computing: Enterprise clouds are increasingly private clouds 15. April 2015 by Ralph Novak Sharp increase in private clouds: 24% of ODCA members said that in 2014, they provided more than 60% of their applications via an internal cloud environment.
E-commerce: The EU Commission plans to prohibit geo-blocking 10. April 2015 by Ralph Novak The EU Commission intends to promote cross-border online trade and remove obstacles. This was announced by Margrethe Vestager, EU Commissioner for Competition Policy, at a conference held in Berlin.
Internet metrics: Belgium is the global IPv6 forerunner 10. April 2015 by Ralph Novak In the fourth quarter of 2014, the number of DDoS attacks in Europe rose by 18 % compared to the previous quarter. Once again, the retail sector and large companies reported the most attacks.
Cloud computing: Hybrid clouds are the most popular delivery models 10. April 2015 by Ralph Novak European companies increasingly enjoy the benefits of cloud computing, whereby, however, private and public clouds are combined in a hybrid model.
Back-ups: Backing up data under deadline pressure leads to data loss 10. April 2015 by Ralph Novak Even companies with a back-up plan that works – supposedly – suffer data loss. The most common flaws are lack of time for the selection process (50 %) and the costs of data back-ups (39 %).