Cloud computing: investments in IT technologies increase sales

Companies that invest in cloud computing, mobility, IT security and big data show up to 53% greater sales increases than companies that do without such investments. And along with increased growth, companies also benefit from the advantages of enhanced IT security.

The investments also increase the efficiency of companies. This emerges from the Global Technology Adoption Index (GTAI 2015), which computer manufacturer Dell just published for the second time. According to the Index, the integration of cloud computing leads to cost savings for 42% of companies, while 40% report faster completion of tasks and 38% make better use of their IT resources. The use of big data, on the other hand, increases competitiveness as well as improving customer acquisition and customer retention. The representatives of the companies surveyed primarily mentioned security concerns and the high costs as the biggest obstacles encountered in using the cloud and big data. (Source: Dell/rf)

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