E-commerce: Online sales break the 50 billion euro mark

Deals.com, the voucher and discount platform, is anticipating online sales figures of 52.8 billion euros this year for Germany. This is equivalent to an increase of 23.1% over the previous year’s figures, in which sales of 42.88 billion euros were generated on the Internet. These figures are taken from the current edition of the company’s annual international e-commerce survey.

Therefore, the share of the total trade volume attributed to online retail is expected to rise to 11.6 %. This means, in purely arithmetical terms, that every German national will account for € 654.84 in online sales. Among the eight European countries surveyed, Germany thus takes second place to Great Britain. The British are expected to spend 61.84 billion euros online this year: € 964.74 per capita. This even exceeds the figure calculated for the American population – according to the study, each American is responsible for € 806.39 in online sales. France follows closely behind Germany with a total volume of 36.53 billion euros, equivalent to € 553.23 per citizen. Spain, Italy, the Netherlands, Sweden and Poland lag well behind. (Source: Deals.com/rf)

Matomo