Digitisation is currently a key project of many businesses – and rightly so: especially companies that invested in digitising their processes tend to achieve above-average growth rates. This includes, for example, investments in digital technologies that lead to improvements in efficiency and cost savings. However, a new trend seems to be emerging. Many companies in the new Accenture study “Digitisation strategies of the German Top 500 companies” indicated that they want to put the priority on digitalising their distribution in the next two or three years.
The consulting firm’s study examines whether and to what extent digitisation is promoting growth in Germany’s leading companies. The interviews with the Chief Information Officers (CIOs) and Chief Digital Officers (CDOs) clearly show that the business world has indeed grasped the importance of digitisation for future development. Only one in five surveyed managers indicated that it plays no major role in their company and industry. However, it is also evident that the executive level often lacks clearly defined goals and an overarching strategy to further expand digitisation. Accenture has therefore formulated six measures for successful digitisation strategies based on the study.