Since the launch of Tchibo´s mobile communications business activities in 2004 several other companies called Mobile Virtual Network Operator (MVNO) have entered this market segment. Are activities of this kind only a method aimed at reaching new target groups by offering low prices or is the MVNO model a promising business model with real potential? Dr. Jürgen Kaack, writer, consultant and managing director of the STZ Consulting Group has no doubts on that: “In particular small and medium-sized entities (SMEs) should implement this new business model.”
Mr. Kaack´s new brochure “M´BlogDocument 0609 – The Mobile Virtual Network Operator (MVNO) as business model for small and medium-sized entities” describes possible services, problem areas and solutions for MVNO companies to be. The brochure contains 16 pages and is available as usual free of charge for download in PDF format (approx. 1.8 Mbyte). 